Adding Info Products. Surprisingly, one of the most profitable products you can add to your eBiz line-up is information. There are multiple kinds of information products, from hard-copy CDs and printed materials, to database products and web site memberships. According to well-known author and serial entrepreneur Tim Knox, the highest-margin information products are those that are both digital and downloadable, such as e-books and audio or video files. Explains Knox, “With no manufacturing process, minimal overhead, and no shipping costs, they’re inexpensive both to create and market—their margins are often upwards of seventy-five percent.”
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