If you think that Pinterest is a fad, you risk missing out on the next best thing to happen in the Internet. In fact, this early Pinterest has shown a lot of promise in boosting lead generation. Marketers are actually drooling and have hailed Pinterest as a great lead generation tool. However, if you just dismiss Pinterest as a passing fad then you may be signing your own death warrant. Pinterest was an obscure site when it started in 2011. It caught fire and became one of the hottest sites on the Internet. Pinterest continued to prove critics wrong as it earned around 20 million users with about 3.3 million added at the end of 2012. It has surpassed Yahoo in driving organic traffic to websites and shown fleeting brilliance by beating Twitter in driving referral traffic. This website is very appealing to young women which form the majority of users.
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