The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started. What It Is: Guerilla marketing is really a way of thinking and acting in the context of your business. It is about finding any number of tens or maybe hundreds of available creative yet inexpensive ways to market your good or service. It is less about having a big advertising budget and more about thinking like your customers and finding ways to get the message about your value across to them. The keys are creativity, consistency, and repetition of your message in multiple ways by using your existing resources and abilities.
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